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8 March 13:00 - 16:30RISE Packaging Science Centre

Creating Change

The world is changing around us and it is moving ever faster. But what hides behind the transition? And how can we create the changes that we desire?

In honor of the International Women's Day, Fempack invites you to take part in understanding how and why change happens.

We will have inspiring speakers, sharing their stories. We will also talk about the understanding of users needs and behavior. You will take part in a workshop giving a tool for networking with incentives. 

About fempack

We launched Fempack by Packbridge, a network for professional women in the packaging value chain, on December 14, 2016. It happened straight after our major annual Conference the Top Packaging Summit by Packbridge, where a bottom-up initiate evolved – WE NEED MORE WOMEN in the industry! As it was a missing part of our platform, our response was fast – we started a network for women in order to bridge the gap.

All you need to know

Our aim is to create events and activities that put you and your needs in the centre.


Register here

Speakers

Cathrine Löfgren
Project Manager Sustainability @ RISE

Agile legislation - the mechanism behind the European Packaging Market Revolution

New EU legislation is transforming the packaging market. Waste directives are being re-evaluated in all EU countries and already 2021 a ban will be placed on single-use plastic. Miljöpack, headed by Cathrine Löfgren, is monitoring regulation development and lobbying for resource-efficient packaging. There is no doubt that the EU is changing the packaging market to become more circular but how did these changes come into being? And what will happen next?

Cathrine Löfgren

Cathrine has more than 15 years experience of sustainability in the entire packaging value chain and is now heading the trade and industry group Miljöpack.

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Katarina Lundell
Head of Marketing and Communication @ Returpack AB

From “Anslagstavlan” to Snapchat - how to change attitudes for recycling among the youth

For many years Returpack has made great efforts to increase awareness of the importance of recycling through the brand Pantamera. With new ideas and visions and sometimes thought-provoking campaigns, Pantamera has succeeded in raising awareness among the population. In this speech, Katarina will tell us how Returpack has successfully reached out to the “impossible” target group.

Katarina Lundell

Katarina has influenced and motivated the Swedish people to recycle for more than a decade.

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Maija Bigestans
Acting CEO @ BVD

Changing an industry from the inside - inclusion for competitiveness

In 2017, Maija and two of her colleagues in the forest industry founded “Industripodden” a podcast about being a “young woman” in a male dominated industry. Today, she is working at BVD with strategy development for clients across many industries. In this speech, Maija will tell us why diversity and inclusion should be at the top of the agenda for Swedish industries if we want to stay ahead, give us a snapshot of some of Industripodden's most popular episodes and bring some tips and tricks of what can be done today.

Maija Bigestans

Maija Bigestans is the Acting CEO of BVD (www.bvd.se), an brand, design and strategy agency helping brands to simplify their business. She is one of the founders of Industripodden (www.industripodden.se) and a certified normengineer with Add Gender.

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Agenda

Registration

30min

Welcome by RISE and Packbridge

20min

Agile legislation - the mechanism behind the European Packaging Market Revolution

Cathrine Löfgren - RISE

30min

From “Anslagstavlan” to Snapchat - how to change attitudes for recycling among the youth

Katarina Lundell - Returpack

30min

Networking Break

30min

Changing an industry from the inside - inclusion for competitiveness

Maija Bigestans - BVD

30min

Celebration & Networking

30min

End of the day

fempack steering group

Zsófia Réger
zsofia.reger@axfood.se

Packaging Developer @ Axfood

Helena Lindh
helena.lindh@tetrapak.com

Environment Executive @ Tetra Pak 

Sara Bergendorff
sara.bergendorff@returpack.se

Project Manager @ Returpack AB

Hannah Franzel
hannah.franzel@afconsult.com

Senior Packaging Consultant @ ÅF

Maria Sundin
maria.sundin@ri.se

Packaging Research Engineer @ RISE Bioeconomy

Emelie Törn
emelie.torn@easyfairs.com

Project Manager @ Empack - EasyFairs

Helena Wiksäter
helena.wiksater@skanem.com

Senior Key Account Manager @ Skanem

Cecilia Tofterö
cecilia@toftero.se

Packaging development consultant @ Tofterö.se

Svetlana Eskebaek
svetlana@packbridge.se

Business Development @ Packbridge

Open seat

Are you interested in participating in the fempack steering group? Please contact Svetlana at svetlana@packbridge.se